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The facts are alarming: 2.2 billion people, i.e. 40% of the world's population, are considered obese or overweight. In Mexico, the figure skyrockets to 76%. Junk food plays a major role in this public health crisis. Scientific evidence is piling up against ultra-processed food. The world's food giants, including its leader Nestlé, have known their products’ health hazards for 20 years. Just like the tobacco industry, they have knowingly modified the very nature of their products to get more consumers hooked.